Be aware of one thing, however. The following “formula” is based on a series of profit “drivers” – best explained by simple numbers and formulas. If you are “number phobic,” don’t worry. The examples are simple and easy to follow. However, know that as an owner, there is “magic” in knowing numbers – from what your numbers in your business really are – to how new sets of numbers can literally add thousands, or even hundreds of thousands of dollars to your bottom-line. When you can become a master of your numbers (because, after all, the language of business is numbers), you will see vast improvements in your business and in the opportunities presented to you. And, when you are comfortable with the numbers in the “secret” formula, you will be ready and able to work all the factors in the equation. Then, you’ll start seeing more bottom-line growth and profit than you – and your competitors – could ever imagine.