Sugars also says the lure of freedom for business owners can be a “double-edged sword,” in that many owners mistakenly believe once they own their own company, they no longer have to be accountable since they don’t have a boss or superior. “The reality is that a business owner does have a boss. It’s called the ‘marketplace,’” he said. “In that sense, accountability for the business owner is more critical than it is for many employees. For instance, if an employee makes a mistake, it can be covered up or another division can help mask that mistake’s effect on revenue or profit.