24. The Definition of Business

There are lots of definitions of business out there. ActionCOACH has its own definition for business: a commercial, profitable enterprise that works without you. You might be the business owner, but ideally, the business you start and run successfully should run successfully without you. Brad Sugars discusses this definition of a business and breaks down each part of the definition, including how to differentiate creating a business versus creating a job, the importance of your products you’re selling and whether those products are appealing to customers, and how to achieve passive income.