26. Test and Measure

People often wonder how Brad Sugars became a marketing guru so young in life. He did so by doing just two simple, simple things: testing and measuring. Anyone who isn’t testing and measuring marketing strategies to find out which tactics work and which don’t, is wasting time. This sad fact – most business owners don’t test and measure – means that most businesses are probably not as successful as they could be, because they’re wasting time with strategies that don’t work. In this video, Brad Sugars explains the two vital elements to becoming a marketing guru: the concept of “Test and Measure.”