Brad Sugars discusses moving from being a Specialist in a job to becoming a Generalist in the business world. As employees we are taught a specific role, but when we make the transition from employee to business owner, being a specialist is actually a trap. As a business owner, Sugars teaches that you need to be a Generalist to survive. To become a generalist you must know a vast variety of knowledge in all roles. You don’t need to know everything about everything but enough to know the general principals of all aspects of business. The more you become a generalist the easier running a business becomes.