Brad Sugars outlines a simple 4-step formula for creating the life you want to have, designing your life and getting results through Idealization, Visualization, Verbalization and Materialization. The first step is Idealization, the process of setting up the IDEAL things you want to have in your life – stretching your mind with possibility. The next step is Visualization, training the brain to picture your IDEAL world as if it is already real. This trains the brain into thinking that these thoughts are a reality. The third step is Verbalization – using verbal “I Am” statements to define who you are, therefore defining the life you want. The final step is Materialization – the seeds planted will begin to manifest, the more you visualize and verbalize, the better your results will be.