In this video, Brad Sugars goes over the concept of Failure and how people use mistakes and failures and apply those lessons for future success. Brad teaches that the only failure in life is the failure to participate in order to get 100% out of life, it is absolutely necessary to give 100% in everything you do. He explains how so many people live a photo-copied life they take one year and do it 20 times in a row- same vacation spot, same drive to work, nothing changes. As a result, people are not living a life, but stagnating in an existence. One of the biggest challenges in business is people sitting around waiting for change. Brad stresses that in order to change, people must make the change happen themselves and participate 100%.