25. Accounting View vs. ActionCOACH View

There’s an accounting view, and then there’s the ActionCOACH view. Any accountant would probably tell a business owner, or anyone, that sales and marketing is an expense. But ActionCOACH views sales and marketing as an investment. Sales and marketing should be the single best investment your business makes, because investing in sales and marketing should bring more money into the business with returning customers, repeat business and referrals all which boost profits. Brad Sugars analyzes the difference between sales and marketing, and how marketing should be viewed as an investment rather than as an expense.