Brad Sugars analyzes the three different areas of communication: Visual, Auditory and Kinesthetic. These modes of communication come from the study of NLP, or neuro-linguistic programming, which studies how the brain is programmed through language. A visual communicator talks in terms of visual words, while an auditory communicator talks in terms of sounds and a kinesthetic communicator talks in terms of feelings. By learning how people communicate and what their dominant mode of communication is, you can match your own language to accommodate their dominant mode of communication. Visual people tend to want to “see” things, auditory people tend to want to “hear” things and kinesthetic people tend to want to “touch” and “feel” things.