Brad Sugars teaches his formula for success, Dream x Goal x Plan x Action = Success, and explains each of the four areas. He outlines how to turn your dreams into tangible goals (with a time frame and measurable outcomes, in segments of 90-days up to five years), into functional plans and finally into actions. Clarity on outcomes helps create action, and only by planning will you be able to see what skills and abilities you’ll need to acquire and develop to get your results. He also stresses the importance of not only working hard, but doing the right work.