Brad Sugars discusses the importance behavioral styles through the DISC Profile system and he breaks down each of the four areas of the DISC Profile system. By understanding the behavioral styles of your team and your customers, you can create stronger teams and more compelling programs for your customers. D and C modes are task oriented, with I and C modes are more people oriented. While each person has all four modes within them, there is a dominant personality type that each of us expresses. Learning each mode, and how each interacts with one another, you can equip yourself with valuable knowledge of how to better lead, manage and persuade others.