73. Sales Strategies: Float

Brad Sugars breaks down the third strategy in selling a business, Float – taking the business to an initial public offering and selling shares on the stock market. This strategy is focused on a larger business that is oriented to companies doing 20 to 50 million in revenues and two to five million in bottom-line profits. The Float strategy is an effective way to raise capital and to create a market valuation for the company in question. It is also important to have a sound management team in place, and it best for companies looking to raise at least 10 million in additional capital.