Brad Sugars explains how to build a marketing campaign and answers the five questions that are necessary to putting a marketing campaign together. By understanding and asking these five questions, you can put together a more effective campaign – only if you test and measure your effort and results. From asking “Who,” (and segmenting the “who” down into up to 20 different categories) “Where” and “What,” you can create compelling offers that solve problems and add value to your customers’ lives. Asking the question “Why” they want to buy also allows you to better create more compelling messaging, while “How” allows you to create a good customer experience.