Brad Sugars breaks down the “5 Ways” and focuses on Number of Transactions. He discusses different strategies for businesses to increase their number of transactions. Number of Transactions is the fourth most cost-effective way to help build profits. First, he outlines the importance of a database, and having a list of all of your current and past customers. Ultimately, the value of your business is your database, so it is vitally important to keep it up-to-date and keep it strong. It also allows you to keep constant and consistent communication with them to keep that customer base “coming back for more.”