67. Marketing Strategies: Avg. Value Sale

Brad Sugars breaks down the “5 Ways” and focuses on Avg. Value Sale. Brad teaches his top strategies to boost the average amount sold to a customer while they are doing business with you every transaction. To be able to “bump up” your up-sell, cross-sell or even a down-sell by 10% or 15% can make a massive positive impact on your bottom-line. He talks about the importance of buying “checklists,” and the value of testing and measuring on a daily (and even hourly basis, especially in a retail sales environment). By selling to a number or a goal, the sales team can work toward that number and look to improve their performance daily and over time.