66. Marketing Strategies: Conversion Rate

Brad Sugars breaks down the “5 Ways” and focuses on Conversion Rate. Brad explains different areas to increase the Conversion Rate of your sales. Conversion rate is the second-fastest and most cost effective way to boost profits. This is best seen in better sales training for all staff (including yourself), and the importance of NLP (neuro-linguistic programming), DISC profiling for yourself and your customers, and scripts that are built around a questioning standard versus a telling standard. He also talks about a good USP (a “Unique Selling Proposition”), the importance of a good company story and the necessity of “risk-removal” via a good guarantee.