65. Marketing Strategies: Margins

Brad Sugars breaks down the “5 Ways” and focuses on Profit Margins. Brad offers several strategies in how to increase Margins, which is the most cost effective way to increase the profitability of the business. He also makes the distinction between generating more profits versus a focus on more revenues and sales, and stresses the importance of a focus on margins and the key strategy of having different margins for different types of product lines and volume. He also outlines the importance of an added-value proposition versus having a discounting policy, simply because discounting takes profit straight out of the bottom-line.