Brad Sugars applies the formula of gravity to help you achieve your goals. He simplifies the process and shows how you can reach your goals faster by using this approach. He then moves the viewers to the next level, that of a triangle. He uses his famous Be, Do, Have formula of success to make this simpler and more effective. Ultimately, Brad explains, how the aim of the business owner should be to get to the level of a Tetrahedron in order to effectively reduce the distance between where you are and where you want to be.