Brad Sugars explains the keys to acting and thinking like a true entrepreneur in business. He talks about how most people get into business and regard it as a job rather than a means to building a big fortune. They make the grave mistake of thinking like an employee, not an entrepreneur. According to Brad, an entrepreneur brings together the resources, namely a good idea, money and the right people with the aim of creating great rewards over time. Brad emphasizes on the fact that entrepreneurial thinking is very different and provides the analogy of a trapeze artist to illustrate an entrepreneur’s “whatever it takes” attitude.