31. Destination Mastery

Mastery is all about getting the basics of your business solid and correct. Brad Sugars teaches the first step of Mastery, ‘Destination Mastery,’ and the three areas of getting that ‘Destination’ clear: Vision, Goals and Why. These three areas can be broken down even further, as Brad explains. For example, with Vision, are you planning on the business being around for five years or 500 years? With Goals, do you have SMART goals for your business (Specific Measurable Achievable Results Timeframe)?